The 2015 United Way campaign began Saturday, and officials have once again made an aggressive – although needed – goal of $350,000.
“For the second straight year we have increased the monetary goal, recognizing that it will be four months of hard work and strategy,” said Executive Director Mandi Wilton Davis. “But, we also recognize that the needs of our community are not only increasing, but changing, and we want to be able to accommodate everyone in the dynamic we’re seeing now.”
Davis said that the campaign co-chair team – comprised of some of the past Executive Directors, Board Presidents and historians – will be key to the campaign.
“This group has been working for the past couple of months, focusing on the strategic elements of the campaign. They are excited, and I am not only excited to once again work with them, but to learn from them. It’s a phenomenal group!”
The team is comprised of Francie Ambuske, Kelly Case, Betsy Costello, Diana Ferguson, Kristen Luther, Jane Luzzi, Mary Reiley and Mary Ann Quinn.
“These ladies have been such an integral part of the UWBA for a few decades,” said Davis.
The group, along with other volunteers, staff and board, will continue the momentum that the community has seen from the local office, aiming to not only reach the monetary goal, but to raise awareness through the community that giving to the United Way is still the easiest way to touch the greatest number of lives.
Speaking on behalf of the co-chair team, Francie Ambuske stressed the impact that a contribution to the United Way makes.
“This organization supports health and wellness, social and children’s programs; young and old alike – all that makes a community as special as our is.
“We ask that you be very generous this year. We rely on – and greatly appreciate – your support,” she said.
The community is encouraged to help celebrate this year’s campaign at the 17th annual pig roast/clam bake, presented by Northwest Savings Bank, which is scheduled for September 3rd at the West Branch Community Center. Tickets are $30 per person, and include a buffet dinner, desserts and beverages. A cash bar, 50/50 tickets and raffles are also available. Additional sponsorship has been provided by Penn Laurel Realty, as well as an in-kind contribution from Bradford City Beers. Proceeds from the event benefit the United Way. Those wishing to attend can reserve their tickets online or by calling the office.